Not a few companies spend huge advertising expenditures to attract customers, but this is not enough to build long-term customer relationship.
96% of customers will not complain to the company after having an unpleasant shopping experience. As a result, the company does not know the reason of losing customers. Making use of Mystery Shopper Program can identify dissatisfaction and weaknesses driving customers away. Mystery shopper observes and experience the whole shopping process from the perspective of customers. In addition, company can also praise outstanding employees from the result of program, thereby increasing employee morale.
* MPEG (HK) Limited is a member of MSPA (Mystery Shopping Providers Association).
Understanding the market trend is a critical step in positioning your products and services, setting prices, arranging appropriate sales points and coordinating effective marketing strategies. In addition to the scientific methods and analysis, interviewers are equally important for conducting a market research. Appropriate allocation of time, place and respondents for surveys and experienced interviewers can provide our clients with accurate information and reduce the bias of the research result.